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Success
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Презентация на тему Success
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Your Success! Training in Personal effectiveness Dvoryantseva V.V. Sch ”Lichnost” Novorossiysk
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What is so special about stars?
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There are stars in any field. Do they have anything in common?
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image They are “promoted” The image is something generated in the public and individual consciousness with the help of mass communication means. Image = Your outlook + spiritual qualities + professional quality.
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image MIRROR REAL SEEKING
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MIRROR IMAGE This is your personal opinion about how you look
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REAL IMAGE It is THE OPPINION of your surroundings
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SEEKING IMAGE What would you like to be You outlook Your ideals Your business skills
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WHO WE CREAT OUR IMAGE FOR?
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HOW TO MANAGE?
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With the help of Promotion
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Promotion. What is it? It is the process of information transferring from the sender to the recipient. The main purpose - COMMUNICATION!
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INFORMATION SEND GOT
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INFORMATION Perception 55% - visually 38% - audial 7% - the sense
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Means of promotion (communication) Promotional Products Media Special events INTERNET Rumour Mill
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Promotionals Business Card Booklet Brochure Article / advertising in a magazine
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USE infographics!
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Media Interviews Expert evaluation News making (you are a news source) Give journalists interesting news, facts, and case.
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Special events Trade shows Exhibits of works Workshops Action Games Parades Participation in competitions Participation in top events
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WWW + personal site
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Rumour mill
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Rumour mill manual! The main principle - WOW effect! Let the customer gets a little more than he expected do extraordinary flashes of kindness! Be always original, and thus interesting for the audience! Give the audience the information that you really like to say! The right information is never born without our own help!
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How to start the rumour mill Formulate information (virus) Create a list of the most sociable people who really love to talk about themselves (where did they bought something, made something, ordered something, watched something). Make the "open day" for these people. Tell them your information, arrange a presentation or workshop to potential customers, let them see you or your product in action. Run a virus !!!
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Your task at the first stage is to make many people learn about you and start to disseminate information on their familiar. Be sure to back up all the information on the Internet! Run the "virus" every week! Make yourself interesting !!!
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Some statistics Or where do the customers come from 55% - rumour mill 25% - social net 21% - personal promotion 9% - blogs 8% - joint events 7% - SEO
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YOUR SUCCESS IS IN YOUR HANDS!
