Slowness to change usually means fear of the new! Philip Crosby
Content Product Target Market SWOT analysis Advertisement Benefits or "Why should I buy this stuff?!"
Product life cycle Introduction Competirors Product Price Promotion Distribution Growth few one 100 - 130 LVL Newspaper ads 2 channels more more versions gain market share Different media Baltic region
FIRE-LOOK-MANTELPIECE for EVERYONE relaxation teraphy interesting design solution
TARGET MARKET Product Fire-look-mantelpiece Is sold only for grown ups under 18 years old Brings warmth and comfort For home use Unique design Place 3 shops in Riga, 1 in Daugapils and 1 in Ventspils Addresses on the stores are available on www.fire.com Price Prices in all shops don’t differ (the average value is 100 Lats) There is special discount program for regular customers Promotion Marketing presentations in Riga’s supermarkets – Alfa, Domina, Mols Brochures in other shops in Vilnus, Kiev Promotion program begins in the middle of september
SWOT analysis S W O T Internal Strengths Existing client base Production quality Distribution channels Reputation Weaknesses Limited resources Product differentiation Lack of managerial depth External Opportunities New technologies lead to costs reduce New distribution channels Threats Prices for raw materials are growing Seasonal demand
USPs and benefits USPs the design is UNIQUE use bio-ethanol surprise your guests Benefits brings warmth, comfort and harmony to your home
Summary Lack of rest and relaxation can lead to the apathy, stress and finally to the depression FIRE-LOOK-MANTELPIECE is unique and stylish product, that uses bio-ethanol and is eco-friendly Our product can help You to feel warm and cozy, to relax and bring harmony to your home