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Product presentation Valērija petrova, sek, 1.kurss Product presentation Valērija petrova, sek, 1.kurss
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Slowness to change usually means fear of the new! Philip Crosby Slowness to change usually means fear of the new! Philip Crosby
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RELAXATION RELAXATION
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Content Product Target Market SWOT analysis Advertisement Benefits or "Why sh... Content Product Target Market SWOT analysis Advertisement Benefits or "Why should I buy this stuff?!"
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Product life cycle Introduction Competirors Product Price Promotion Distribut... Product life cycle Introduction Competirors Product Price Promotion Distribution Growth few one 100 - 130 LVL Newspaper ads 2 channels more more versions gain market share Different media Baltic region
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FIRE-LOOK-MANTELPIECE for EVERYONE relaxation teraphy interesting design solu... FIRE-LOOK-MANTELPIECE for EVERYONE relaxation teraphy interesting design solution 
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TARGET MARKET Product Fire-look-mantelpiece Is sold only for grown ups under ... TARGET MARKET Product Fire-look-mantelpiece Is sold only for grown ups under 18 years old Brings warmth and comfort For home use Unique design Place 3 shops in Riga, 1 in Daugapils and 1 in Ventspils Addresses on the stores are available on www.fire.com Price Prices in all shops don’t differ (the average value is 100 Lats) There is special discount program for regular customers Promotion Marketing presentations in Riga’s supermarkets – Alfa, Domina, Mols Brochures in other shops in Vilnus, Kiev Promotion program begins in the middle of september
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SWOT analysis S W O T Internal Strengths Existing client base Production qual... SWOT analysis S W O T Internal Strengths Existing client base Production quality Distribution channels Reputation Weaknesses Limited resources Product differentiation Lack of managerial depth External Opportunities New technologies lead to costs reduce New distribution channels Threats Prices for raw materials are growing Seasonal demand
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USPs and benefits USPs the design is UNIQUE use bio-ethanol  surprise your gu... USPs and benefits USPs the design is UNIQUE use bio-ethanol  surprise your guests Benefits brings warmth, comfort and harmony to your home
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Summary Lack of rest and relaxation can lead to the apathy, stress and finall... Summary Lack of rest and relaxation can lead to the apathy, stress and finally to the depression FIRE-LOOK-MANTELPIECE is unique  and stylish product, that uses bio-ethanol and is eco-friendly Our product can help You to feel warm and cozy, to relax and bring harmony to your home
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Thank you for attention! Thank you for attention!
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